Self-Study Courses
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Building Your Online Presence

3 Total CME

Regular Price: $270

Member Price: $230

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Creating and managing your online presence can be a challenge, but recent studies show that it may be of vital importance for today’s physicians. This course introduces health care professionals to the nuances of personal branding, including strategies for identifying a target audience, assessing risks and obstacles, and finding avenues for building a credible ‘brand voice’ through consistency and style.

This course is focused on increasing a physician’s online presence by interacting within the digital mediascape – whether that be through social media, blogging, personal websites or other avenues. Through an exploration of these and other topics, physicians will develop strategies to increase and improve their online presence.

Topics include:

  • Personal Brand vs. Online Presence
  • The Importance of Personal Branding
  • Identifying Your Audience and Goals
  • Assessing Your Existing Brand
  • Evaluating Options for Online Branding
  • Risks and Downsides of Personal Branding
  • Your Brand Voice

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Course Objectives

  • Define "online presence" and what it means to you
  • Identify reasons for developing and maintaining an online personal brand
  • Assess your current online presence and determine areas for improvement
  • Recognize potential risks, downfalls and obstacles associated with developing an online presence
  • Evaluate social media and other options for creating an effective online presence
  • Build a credible "brand voice" online through consistency and style

Key Customer Phrases:

  • "I want to learn more about the risks and benefits of social media as a physician"
  • "I feel like my social media accounts/website are important to my business, but I don't know what and how often I should be posting"
  • "I don't know how my online presence impacts my personal brand"

Method of Participation

To complete this program successfully and claim credit, participants must follow these steps:

  • Read the educational objectives provided on the course summary page.
  • Attend the sessions or watch all the video lectures for this course (if applicable).
  • Read any course materials and complete any required activities.
  • Complete the course evaluation and post-test via your dashboard on the Association website. Successful completion of a given activity's post-test requires a minimum 75% passing score prior to claiming CME credit, with three attempts allowed.
  • CME certificates will be available for printing after claiming CME credit.
  • Estimated time for course completion is equivalent to the CME credit hours.

Key Dates

Original Course Release Date: October 1, 2019.
Course Expiration Date: October 1, 2022.
Access to Course Expires: 365 days from purchase date of course.


Planner Disclosure: The planners (American Association for Physician Leadership® staff) for this activity have no relevant financial relationships with commercial interests to disclose.

Faculty Disclosure: The faculty for this activity have no relevant financial relationships with commercial interests to disclose.


The American Association for Physician Leadership® is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing education for physicians.


The American Association for Physician Leadership® designates this enduring material for a maximum of 3 AMA PRA Category 1 Credit(s) ™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

Cancellation Policy

  • Refunds are available for online courses if the refund is requested within a 72-hour period after purchase and no course materials have been accessed.
  • If the course is accessed at any time, no cancellation or refund will be allowed.
  • If registrations are cancelled within 72 hours of purchase and no access of course material has occurred, then a full refund less a $100 processing fee will be applied.
  • Once 72 hours have passed after purchase, no cancellations or refunds will be allowed.

Registrations may not be transferred to another person at any time. All refunds will be issued to the original form of payment. Refunds or transfers are not available if testing has occurred or CME is claimed.

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