Books - Soft Cover

31½ Essentials for Running Your Medical Practice

Regular Price: $70

Member Price: $59

Join Now to Save 15% at checkout

Enjoy new control of your practice, profits, people ... and life!

Is there a formula for running a practice that focuses on healing while still letting you enjoy robust profitability and a personal life, too? Yes! In fact, there are 31 "essentials" - concrete solutions that have been tested, refined and proven to make a difference by highly successful practices.

Also available in these formats:


Dr. John Guiliana and Dr. Hal Ornstein with Mark Terry

Now, with 31½ Essentials for Running Your Medical Practice you can start using these same ideas to streamline your own practice, contain costs, defuse conflicts, boost reimbursement and increase physician, staff and patient satisfaction.

While many books address medical practice management, this book goes beyond textbook theory. Drawing on nearly 50 years of combined experience consulting with and running highly successful private practices, the authors map out practical, turnkey solutions to the harsh realities facing medical, dental, and all healthcare practices, including: tough competition, patient expectations, shrinking reimbursement, litigation, malpractice insurance costs, complex regulations, high rents, soaring utilities, and other challenges.


  • A "fast start" users-guide style: Spend less time reading! Each chapter zeroes in on one success essential, concisely explaining how to identify problems, clear obstacles, make improvements and measure success.
  • Covers every aspect of your practice: No more guesswork! You can get right to work with today's best strategies for everything from choosing an office location and the right staff, to controlling overhead and getting patients to comply with treatment plans.
  • Real-world examples: From mission statements to budgets, you can build your own improvements on the best work already done by other successful practices.
  • Ready-to-use tools: The book includes financial benchmarks, numbers and equations that make it even easier to put the 31 success strategies into action in your practice.


  1. Subspecialties & Your Mission Statement: How patient demographics shape your practice
  2. Choosing Your Office: How location affects your marketing and your practice’s success.
  3. The Business Plan: Creating the plan your bank will require — and admire.
  4. Choosing Your Corporate Structure: C-corp, S-corp, LLC, PC.
  5. Developing A Budget: Your first year and every year
  6. Hiring Your Staff: How many people should you hire and what skills should they have?
  7. Leadership Skills: How to manage your staff and keep headaches to a minimum
  8. Marketing Your Practice, Part I: Practical steps to getting the patient in the door.
  9. Marketing Your Practice, Part II: Internal and external marketing and tracking your efforts
  10. Writing Your Office Manual: Meeting your responsibilities as an employer
  11. Office Dynamics: The “EFF” Words — being EFFicient and EFFective with minimum EFFort
  12. Motivating Your Staff: Trade perspiration for inspiration to get the most out of your employees
  13. The Paperless Office: EMRs, digital equipment and health information technology
  14. Remote Access: Working efficiently from home or on the road.
  15. E-prescribing: Reaping the rewards of e-prescribing systems
  16. Billing: The pros and cons of handling billing in-house or hiring a billing firm
  17. Practice Assessments: from finances to client satisfaction – why 7 vital assessments count
  18. Controlling Overhead: Strategies for evaluating and controlling salaries, benefits and other expenses
  19. Ancillary Services: A collaborative care model for offering secondary services
  20. In-office Dispensing: Should you become a product retailer?
  21. Patient Communication and Compliance: Getting your patients to follow their treatment plan
  22. Plugging Revenue Leaks: 5 proven strategies for channeling small leaks back into the revenue stream
  23. Time Management: Get off the gerbil wheel with new ways to enhance life within the practice
  24. Expansion: what to consider before bringing on an associate or additional associates
  25. Non-medical Malpractice Insurance Coverage: How to protect against other costly liabilities
  26. Office Design: How successful practices integrate efficiency, storage and décor
  27. Dealing with Stress: How to make sure your job doesn’t kill you.
  28. Effective Patient Scheduling: Tips on managing your caseload.
  29. Collections: Tips for dealing with delinquent accounts.
  30. Dealing with Difficult Patients: Communication and other tactics for defusing difficult situations
  31. Balancing Your Personal and Professional Lives: Enjoying good business and good “off hours,” too

John Guiliana, DPM, MS, is the managing partner of a four-doctor podiatry practice in Hackettstown, NJ. He holds a master's degree in healthcare management and is a nationally recognized professional speaker and author on medical practice management. He is a frequent contributor to Podiatry Management, Podiatry Today, and is author of Talking Practice Enhancement, an American Podiatric Medical Association news column.

Hal Ornstein, DPM, FASPS, serves as Chairman and Director of Corporate Development of the American Academy of Podiatric Practice Management and Consulting Editor for Podiatry Management Magazine. He has given over 200 presentations internationally and has written and been interviewed for over 250 articles on topics pertinent to practice management, patient satisfaction and efficiency in a medical practice. Dr. Ornstein has been in private practice for 18 years and serves as Medical Director of Affiliated Foot and Ankle Center, LLP with their main office in Howell, NJ.

Mark Terry, is a freelance writer and editor specializing in the business of healthcare and physician practice management. In addition to numerous book-length market reports about various aspects of healthcare, his articles on practice management have appeared in Podiatry Management, Podiatry Online, Unique Opportunities, Advisor for Medical & Professional Staff Services, and other publications.

4.0 out of 5 stars
great book
By Roodabeh Samimi
Would recommend it, nice tips, fun to read, has humor, works well as adjunct to running a practice, essential chapters


5.0 out of 5 stars
Great book with very knowledgeable and useful tools for any practice to succeed!,
By kathy lee 

5.0 out of 5 stars
Powerful book with steps to take action!!!
Reading lots of books about practice management, this by far provided some of the greatest insight in a manner that was easily understandable, and as importantly described in a way that allowed action to be taken immediately. It covered many different aspects of efficiently and effectively running a medical practice ranging from management to marketing, and much more. As President/CEO of a company that works with medical practices all over the Country, I recommend this book to all my clients and do so for all practitioners, new and established alike. The information provided is invaluable.

Chad Schwarz
Integrated MedReps, LLC


5.0 out of 5 stars
A reliable Guide to a Successful Wellness Practice!, April 3, 2012
By Peter Arnold (PEI / Atlantic Canada)

As a Financial Advisor and a Business Consultant to health care professionals, I've witnessed over the years that most wellness practices struggle to "balance" all of the necessary components to running an efficient (and hopefully, successful) practice.
Although this exceptional book is directed to "physicians" - the vast majority of it applies to any wellness practitioner, including holistic / alternative health providers.
Whether you have a wellness practice that's growing so fast you're losing control - or a practice that's struggling with patients and profitability - "31, 1/2 Essentials" shows you (among other tips) proven tactics for...

- choosing office location
- the business plan
- marketing your practice
- your office manual
- controlling overhead
- time management
- improving practice revenues and patient satisfaction
- managing the phones
- streamlining workflow
- hiring and retaining dedicated staff
- leadership skills

This superb book, in my opinion, helps busy practitioners go a long way towards building a great practice.
It also gives specific "action steps" that can be implement immediately, to get health professionals exactly what they need. In my view, a copy of this book should be given to every graduating wellness professional.
A "must read" book - a full 5-STAR rating.


Peter Arnold, CLU, CFC / Founder / Canada

5.0 out of 5 stars
A Valuable Practice Resource
By John (Boca Raton, FL USA)
This book covers important business information that is not taught in medical school. This book shows you how to improve your practice efficiency, and therefore, your quality of life. Every physician should read this book to improve work-flow and their work life, even if they don't own their own practice. This practice manual is concise, easy to read and highly actionable. I believe it will improve the functioning of any type of practice.

John DeLuca, MD

5.0 out of 5 stars
I liked 31 1/2 Essentials
By Doc

On the same evening I received the book in the mail, I was excited to start reading it. It offers a fresh, no nonsense approach to running an efficient and effective practice.
I've attended many lectures given by the authors concerning meeting and exceeding our patient's needs and succeeding in today's practice environment. I think the "31 1/2 Essentials" is a great format for getting the point across. I like the style in which it's written and I am already enjoying it. The book will be of great benefit to new and seasoned practitioners alike.

Bruce G. Blank, DPM, FACFAOM
President, Achilles Foot and Ankle Surgery, PC
Martins Ferry, OH

No page specified. To populate this tab, choose which page you wish to display in Theme Settings under the Product Pages heading.

Recently Viewed Items