Course Description
In the brave new world of social media, what is the role of the physician and clinician leader? Do physicians really need to be on social media? How do they build their image? This course will explore the answers to the questions and teach physicians and other health care providers key skills for establishing an effective social media presence. When it comes to social media, it is quite often what you DON'T say that is more important than what you DO say.
Over the course of three modules, learners will explore what not to do on social media, including the professional and legal concerns imperative to consider, as well as the benefits of social media use, and how to use social media as a powerful tool for impact. We have designed this course to be highly interactive. Be prepared to be creative! As you dive into the course material throughout the three modules, you will be invited to engage in application-based activities. You’ll complete a social media audit to assess your current state of social media usage, reflect on what your social media mission statement is, and practice developing social media content using key search engine optimization techniques. The final module of the course will prepare you to develop your own social media campaign.
This course is designed for those new to leveraging social media as a physician, who seek to develop a foundational, working knowledge of leveraging social media for furthering their personal and professional mission.
Course Objectives
By the end of this course, you should be able to:
- Explain the nuances of using social media to develop a personal brand as a physician leader.
- Assess the risks and obstacles of using social media as a physician leader.
- Discuss the importance and impact of leveraging an online presence as a physician.
- Apply strategies to build a credible social media brand as a physician leader.
Meet Your Faculty: Brian McDonough, MD, FAAPL, FAAFP, CPE
Brian McDonough, MD, FAAPL, FAAFP, CPE is Clinical Professor in the Lewis Katz School of Medicine at Temple University, Department/Center of Family and Community Medicine. He presently serves as Chairman of the Graduate Medical Education Committee for the Department of Family Medicine at St Francis Hospital. With three decades of clinical experience in both inpatient and outpatient care and extensive experience in medical education, having trained over 220 Board Certified Family Physicians as Chairman of the Department of Family Medicine he has served on Boards for Catholic Health East, Villanova University, Omnia Education and The College of Physicians of Philadelphia among others.
As Vice President and Chief Health Informatics Officer for Trinity Health, Dr. McDonough led the implementation of Epic’s Electronic Health Records system and spearheaded the use of telehealth in both the acute care and ambulatory setting as the Covid-19 pandemic accelerated in 2020. He has a keen interest in digital patient engagement.
Brian, a dual citizen of the United States and Ireland, has earned numerous awards including the prestigious AAFP Physician of the Year and Temple University’s Blockley-Osler Award for Bedside Teaching as voted by the students. A member of The Broadcast Pioneers Hall of Fame, Dr. McDonough is also the author of four books and the winner of four Emmy Awards. A regular contributor to the NBC Today Show, he was a fixture in Philadelphia television for two decades. A recipient of the Jules Bergman Award as National Medical Broadcaster of the Year, Brian has also been honored with the Walter Alvarez Award for Medical Writing and bestowed with an honorary degree from LaSalle University.
Dr. Brian McDonough has a dual role as Medical Editor for 1010 WINS (NY) and KYW (Phila). His daily reports have been heard in those cities for more than a quarter of a century. McDonough has a keen interest in employing social media as a tool to educate the public. Dr. McDonough is in demand as a speaker both nationally and internationally. He offers support to organizations navigating the varied challenges presented by the rapidly changing healthcare environment. His wealth of experience combined with proven communication skills are valuable when crucial organizational decisions are being made.
Disclaimer
The American Association for Physician Leadership® is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing medical education for physicians. The American Association for Physician Leadership® staff and the faculty presented for this activity have no relevant financial relationships with commercial interests to disclose. The American Association for Physician Leadership® designates this enduring material for a maximum of 5 AMA PRA Category 1 Credit(s) ™. Physicians should only claim credit commensurate with the extent of their participation in the activity. Once you click “accept disclaimer,” you will have access to course material and no refund will be allowed for this course.
Key Dates
Original Course Release Date: February 2024
Course Expiration Date: February 2027
Your Course Access Expires: 365 days from your purchase of the course.
Course Access Policy
Once you click “accept disclaimer,” you will have access to course material and no refund will be allowed for this course.
