Welcome to American Association for Physician Leadership!
In this course, physician leaders will explore techniques for marketing health care, establishing a brand, and finding a competitive edge in the health care marketplace. Those techniques include differential advantage, target markets, and relationship marketing. The curriculum will demonstrate how physicians and patients make choices and develop market-driven plans.Topics include:• The definition of marketing• The market-based approach to planning• Relationship marketing strategies• The four P's of marketing strategy, as it pertains to health care
3.5 Total CME
Member Price: $213
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To complete this program successfully and claim credit, participants must follow these steps:
Original Course Release Date: July 2015
Course Expiration Date: July 2018
Access to Course Expires: 365 days from purchase date of course
Planner Disclosure: The planners (American Association for Physician Leadership® staff) for this activity have no relevant financial relationships with commercial interests to disclose.
Faculty Disclosure: The faculty for this activity have no relevant financial relationships with commercial interests to disclose.
The American Association for Physician Leadership® is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing education for physicians.
The American Association for Physician Leadership® designates this enduring material for a maximum of 3.5 AMA PRA Category 1 Credit(s) ™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.
Registrations are eligible for full refund or transfer to another course (that occurs within 12 months) for up to 72 hours after purchase. A $100 processing fee applies to cancellations or transfers after 72 hours but before 30 days have elapsed. Cancellations after 30 days from purchase date are not eligible for refund or transfer.
Registrations may not be transferred to another person at any time. All refunds will be issued to the original form of payment. Refunds or transfers are not available if testing has occurred or CME is claimed.
Through the American Board of Medical Specialties (“ABMS”) ongoing commitment to increase access to practice relevant Maintenance of Certification (“MOC”) Activities through the ABMS Continuing Certification Directory, Marketing for Physician Leaders has met the requirements as an MOC Part II CME Activity (apply toward general CME requirement) and/or an MOC Part II Self-Assessment Activity for the following ABMS Member Boards:
Allergy and Immunology Anesthesiology Colon & Rectal Surgery Family Medicine Nuclear Medicine Pathology Preventive Medicine Psychiatry & Neurology Radiology Thoracic Surgery Urology