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Establishing Your Social Media Presence

5 Total CME

Regular Price: $500

Member Price: $425

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"In the brave new world of social media, what is the role of the physician and clinician leader? Do physicians really need to be on social media? How do they build their image? This course will explore the answers to the questions and teach physicians and other health care providers key skills for establishing an effective social media presence.

When it comes to social media, it is quite often what you DON'T say that is more important than what you DO say. Over the course of three modules, learners will explore what not to do on social media, including the professional and legal concerns imperative to consider, as well as the benefits of social media use, and how to use social media as a powerful tool for impact.

We have designed this course to be highly interactive. Be prepared to be creative! As you dive into the course material throughout the three modules, you will be invited to engage in application-based activities. You’ll complete a social media audit to assess your current state of social media usage, reflect on what your social media mission statement is, and practice developing social media content using key search engine optimization techniques. The final module of the course will prepare you to develop your own social media campaign. This course is designed for those new to leveraging social media as a physician, who seek to develop a foundational, working knowledge of leveraging social media for furthering their personal and professional mission. "

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    Course Objectives

    • Interpret statutes and judicial opinions that affect healthcare
    • Examine how the law affects business relationships and the health care decision-making process
    • Explore legal trends in legal liability for hospitals and managed care organizations
    • Determine ways to reduce risk and improve the quality of patient care
    • Identify problem practitioners and develop effective strategies for dealing with them
    • Review issues related to managed care, such as key contract provisions

    Method of Participation

    To complete this program successfully and claim credit, participants must follow these steps:

    • Read the educational objectives provided on the course summary page.
    • Attend the sessions or watch all the video lectures for this course (if applicable).
    • Read any course materials and complete any required activities.
    • Complete the course evaluation and post-test via your dashboard on the Association website. Successful completion of a given activity's post-test requires a minimum 75% passing score prior to claiming CME credit, with three attempts allowed.
    • CME certificates will be available for printing after claiming CME credit.
    • Estimated time for course completion is equivalent to the CME credit hours.

    Key Dates

    Course Release Date: August 2020

    Course Expiration Date: August 2023

    Access to Course Expires: 365 days from purchase date of course





    Planner Disclosure: The planners (American Association for Physician Leadership® staff) for this activity have no relevant financial relationships with commercial interests to disclose.

    Faculty Disclosure: The faculty for this activity have no relevant financial relationships with commercial interests to disclose.


    The American Association for Physician Leadership® is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing education for physicians.


    The American Association for Physician Leadership® designates this enduring material for a maximum of 8 AMA PRA Category 1 Credit(s) ™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

    Cancellation Policy

    • Refunds are available for online courses if the refund is requested within a 72-hour period after purchase and no course materials have been accessed.
    • If the course is accessed at any time, no cancellation or refund will be allowed.
    • If registrations are cancelled within 72 hours of purchase and no access of course material has occurred, then a full refund less a $100 processing fee will be applied.
    • Once 72 hours have passed after purchase, no cancellations or refunds will be allowed.

    Registrations may not be transferred to another person at any time. All refunds will be issued to the original form of payment. Refunds or transfers are not available if testing has occurred or CME is claimed.

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