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Physician in Management: Marketing

Marketing is all about helping people make educated choices. Here, you’ll understand techniques for marketing health care and staying ahead of the competition including differential advantage, target markets and relationship marketing. You’ll learn how physicians and patients make choices and develop market-driven plans. You can lock in your patient and referral base and find your competitive edge in the health care marketplace by establishing your brand.

This course is in the Physician in Management Seminar Series.

3.5 Total CME

3.5 Elective Credits - CPE

3.5 Elective Credits - Masters

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Course Objectives

  • Relate the market-based approach to planning.
  • Define marketing.
  • Explain the nature of relationship marketing strategies.
  • Delineate how patients and physicians make choices among organizations.
  • Apply the four P's of marketing strategy to health care.

Method of Participation

To complete this program successfully and claim credit, participants must follow these steps:

  • Read the educational objectives provided on the course summary page.
  • Attend the sessions or watch all the video lectures for this course (if applicable).
  • Read any course materials and complete any required activities.
  • Complete the course evaluation and post-test via your dashboard on the Association website. Successful completion of a given activity's post-test requires a minimum 75% passing score prior to claiming CME credit, with three attempts allowed.
  • CME certificates will be available for printing after claiming CME credit.
  • Estimated time for course completion is equivalent to the CME credit hours.

Key Dates

Original Course Release Date: July 2015

Course Expiration Date: July 2018

Access to Course Expires: 365 days from purchase date of course


Disclosures

Planner Disclosure: The planners (American Association for Physician Leadership® staff) for this activity have no relevant financial relationships with commercial interests to disclose.

Faculty Disclosure: The faculty for this activity have no relevant financial relationships with commercial interests to disclose.

Accreditation

The American Association for Physician Leadership® is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing education for physicians.

Cancellation Policy

Registrations are eligible for full refund or transfer to another course (that occurs within 12 months) for up to 72 hours after purchase. A $100 processing fee applies to cancellations or transfers after 72 hours but before 30 days have elapsed. Cancellations after 30 days from purchase date are not eligible for refund or transfer.

Registrations may not be transferred to another person at any time. All refunds will be issued to the original form of payment. Refunds or transfers are not available if testing has occurred or CME is claimed.

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