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Social Media for Physician Leaders

This course focuses on developing and strengthening a social media voice – one that communicates effectively with patients and team members, emphasizes the safety of personal information, and uses marketing principles to benefit the organization and people involved.

Topics include:
• The key communities and channels (closed, public, and enterprise) physician leaders can use to strengthen communication
• The ways strong networking and team-based care can potentially improve patient outcomes
• The importance of professional management and data privacy in today's always-on society
• Opportunities for marketing and heightened patient awareness through social media
This course is in the Health IT Leadership Certificate program.

2.5 Total CME

22500
Regular Price: $225

Member Price: $191

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Course Objectives

  • Identify the importance of social media and its impact on physician leadership.
  • Explore the key public, closed and enterprise channels and communities relative to health care professionals.
  • Recognize the potential for improvements to patient outcomes through the use of networking and team-based care.
  • Review the importance of professional management and privacy of data in today’s always-on society.
  • Outline the opportunities in social media for marketing and patient awareness of an organization.

Method of Participation

To complete this program successfully and claim credit, participants must follow these steps:

  • Read the educational objectives provided on the course summary page.
  • Attend the sessions or watch all the video lectures for this course (if applicable).
  • Read any course materials and complete any required activities.
  • Complete the course evaluation and post-test via your dashboard on the Association website. Successful completion of a given activity's post-test requires a minimum 75% passing score prior to claiming CME credit, with three attempts allowed.
  • CME certificates will be available for printing after claiming CME credit.
  • Estimated time for course completion is equivalent to the CME credit hours.

Key Dates

Original Course Release Date: March 2016

Course Expiration Date: March 2019

Access to Course Expires: 365 days from purchase date of course

 

Disclosures

Planner Disclosure: The planners (American Association for Physician Leadership® staff) for this activity have no relevant financial relationships with commercial interests to disclose.

Faculty Disclosure: The faculty for this activity have no relevant financial relationships with commercial interests to disclose.

Accreditation

The American Association for Physician Leadership® is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing education for physicians.

Designation

The American Association for Physician Leadership® designates this enduring material for a maximum of 2.5 AMA PRA Category 1 Credit(s) ™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

Cancellation Policy

Registrations are eligible for full refund or transfer to another course (that occurs within 12 months) for up to 72 hours after purchase. A $100 processing fee applies to cancellations or transfers after 72 hours but before 30 days have elapsed. Cancellations after 30 days from purchase date are not eligible for refund or transfer.

Registrations may not be transferred to another person at any time. All refunds will be issued to the original form of payment. Refunds or transfers are not available if testing has occurred or CME is claimed.

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