31½ Essentials for Running Your Medical Practice

1. Subspecialties & Your Mission Statement: How patient demographics shape your practice
2. Choosing Your Office: How location affects your marketing and your practice’s success.
3. The Business Plan: Creating the plan your bank will require — and admire.
4. Choosing Your Corporate Structure: C-corp, S-corp, LLC, PC.
5. Developing A Budget: Your first year and every year
6. Hiring Your Staff: How many people should you hire and what skills should they have?
7. Leadership Skills: How to manage your staff and keep headaches to a minimum
8. Marketing Your Practice, Part I: Practical steps to getting the patient in the door.
9. Marketing Your Practice, Part II: Internal and external marketing and tracking your efforts
10. Writing Your Office Manual: Meeting your responsibilities as an employer
11. Office Dynamics: The “EFF” Words — being EFFicient and EFFective with minimum EFFort
12. Motivating Your Staff: Trade perspiration for inspiration to get the most out of your employees
13. The Paperless Office: EMRs, digital equipment and health information technology
14. Remote Access: Working efficiently from home or on the road.
15. E-prescribing: Reaping the rewards of e-prescribing systems
16. Billing: The pros and cons of handling billing in-house or hiring a billing firm
17. Practice Assessments: from finances to client satisfaction – why 7 vital assessments count
18. Controlling Overhead: Strategies for evaluating and controlling salaries, benefits and other expenses
19. Ancillary Services: A collaborative care model for offering secondary services
20. In-office Dispensing: Should you become a product retailer?
21. Patient Communication and Compliance: Getting your patients to follow their treatment plan
22. Plugging Revenue Leaks: 5 proven strategies for channeling small leaks back into the revenue stream
23. Time Management: Get off the gerbil wheel with new ways to enhance life within the practice
24. Expansion: what to consider before bringing on an associate or additional associates
25. Non-medical Malpractice Insurance Coverage: How to protect against other costly liabilities
26. Office Design: How successful practices integrate efficiency, storage and décor
27. Dealing with Stress: How to make sure your job doesn’t kill you.
28. Effective Patient Scheduling: Tips on managing your caseload.
29. Collections: Tips for dealing with delinquent accounts.
30. Dealing with Difficult Patients: Communication and other tactics for defusing difficult situations
31. Balancing Your Personal and Professional Lives: Enjoying good business and good “off hours,” too

John Guiliana, DPM, MS, is the managing partner of a four-doctor podiatry practice in Hackettstown, NJ. He holds a master's degree in healthcare management and is a nationally recognized professional speaker and author on medical practice management. He is a frequent contributor to Podiatry Management, Podiatry Today, and is author of Talking Practice Enhancement, an American Podiatric Medical Association news column.

Hal Ornstein, DPM, FASPS, serves as Chairman and Director of Corporate Development of the American Academy of Podiatric Practice Management and Consulting Editor for Podiatry Management Magazine. He has given over 200 presentations internationally and has written and been interviewed for over 250 articles on topics pertinent to practice management, patient satisfaction and efficiency in a medical practice. Dr. Ornstein has been in private practice for 18 years and serves as Medical Director of Affiliated Foot and Ankle Center, LLP with their main office in Howell, NJ.

Mark Terry, is a freelance writer and editor specializing in the business of healthcare and physician practice management. In addition to numerous book-length market reports about various aspects of healthcare, his articles on practice management have appeared in Podiatry Management, Podiatry Online, Unique Opportunities, Advisor for Medical & Professional Staff Services, and other publications.