Communication for Healthcare Entrepreneurs and Healthcare Professionals

Abstract

We live and work in a world where persuasion is an essential skill. We tend to communicate by instinct: all of us have learned to express ourselves with a certain fluidity and to try to influence others naturally. As healthcare professionals we frequently speak in public. The need that we have to participate in conferences and to debate our ideas in front of colleagues, write scientific works, or strike up conversations with patients and their families is evident in our training. But the fact is, all of us occasionally have recognized in our field types of people who in some natural way are able to capture the attention of an audience, reach out to the undecided, and make them change their mind.