Healthcare Administration Leadership & Management Journal
Friction to Frictionless—The Amazon Way
The essence of success in a medical practice is the human connection between the patient and the practice. That human-to-human relationship should be something the patient notices, remembers, and tells others about while describing the positive interaction with you and your practice.
July/August 2024 Vol. 2, No. 4 pp. 168–169 DOI: 10.55834/halmj.3139101675
Abstract
The essence of success in a medical practice is the human connection between the patient and the practice. A computer or artificial intelligence cannot duplicate that connection. That human-to-human relationship should be something the patient notices, remembers, and tells others about while describing the positive interaction with you and your practice. That connectivity doesn’t have to cost much money or require much time, but it must happen. This article discusses the importance of human connection and how to create loyal fans among your existing and potential new patients. This article offers ideas and suggestions for making personal contact that differentiates yours from other practices that merely diagnose and treat medical conditions.
