Peter C. Yesawich, PhD, received his PhD from Cornell and has done post-graduate work at Yale and Stanford. He is currently the Chairman of Hospitable Healthcare Partners, LLC, a consulting group serving hospitality and healthcare industry clients. He is also a co-founder of MMGY Global, America’s leading marketing communications agency serving hospitality, leisure, and entertainment industry clients. His work has led to the development of marketing programs for some of the travel industry’s most popular destinations and admired brands.

From 2010 to 2020, Yesawich served as Chief Growth Officer (CGO) of Cancer Treatment Centers of America® (now part of City of Hope). During his tenure, CTCA became the most recognized national cancer care provider in the U.S. and third most positively perceived hospital system in the country.

Yesawich has been a contributor to the Physician Leadership Journal and commentator on service marketing trends for industry-leading media outlets such as The New York Times, Los Angeles Times, Wall Street Journal, USA TODAY, Time, Newsweek, CNN, CNBC, MSNBC, BBC World television networks, and National Public Radio (NPR). His book, Hospitable Healthcare: Just What the Patient Ordered!, was released in September 2023.